About Feature Power

Meet Feature Power

At Feature Power, we're on a mission to empower businesses and builders to achieve their wildest ambitions using the magic of no-code.

We believe that custom software shouldn't be a privilege reserved for tech giants with endless budgets. Every business, no matter its size or tech-savviness, deserves tools that fit like a glove and propel them forward.

Tech, business & the art of 'getting things done'.

At Feature Power, we're on a mission to empower businesses and builders to achieve their wildest ambitions using the magic of no-code.

We believe that custom software shouldn't be a privilege reserved for tech giants with endless budgets. Every business, no matter its size or tech-savviness, deserves tools that fit like a glove and propel them forward.

Meet Peter Borg

Director & Chief Builder

Throughout his 30 years in tech and business consulting, Pete's been through it all. He's watched software evolve from clunky and expensive to sleek and cost effective.

He's seen companies struggle to align their processes with new tech. He knows what it takes to get real results in today's digital landscape.

What sets Pete apart isn't just his wealth of experience. It's his down-to-earth approach, his ability to cut through the jargon and focus on what really matters: helping your business succeed.

Whether you're looking to automate a workflow, build a custom app, or overhaul your entire system, Pete has the knowledge and the practical know-how to get you there.Since founding Feature Power in 2015, Pete has made it his mission to provide Australian businesses with the expertise they need to truly harness the power of today's software. He doesn't just build solutions; he builds partnerships.

So if you're ready to take your operations to the next level, to make technology work for you instead of the other way around, Pete's your guy. Drop him a line, and discover how Feature Power can help you achieve your business goals - no geek speak required.

Meet Philip Boland

Head of Operations & Client Success

Meet Phil, a powerhouse in application software and services. With over three decades of experience, he's tackled everything from leading sophisticated tech projects to driving serious business growth for clients. Phil's held top positions globally, including key roles at Price Waterhouse.

What sets Phil apart is his knack for turning complex tech into real-world solutions. He understands what businesses need and translates that into systems that truly deliver. Whether he's streamlining operations, automating processes, or uncovering new opportunities, Phil's always focused on helping clients achieve their goals.

It's this perfect mix of technical prowess, business savvy, and a genuine drive to make a difference that makes Phil such a valuable asset to Feature Power. He's not just here to build software; he's here to partner with clients, understand their unique challenges, and craft solutions that exceed expectations.

If you're ready to take your business to the next level and want a partner who's equal parts strategic mastermind and roll-up-your-sleeves problem solver, Phil and the Feature Power team are ready to help you achieve your goals.

Meet Craig Nenke

Client Partner & Builder

Craig is an MBA-qualified powerhouse in project management and business transformation. He's got a proven track record of success, both in-house and as a consultant, navigating complex business environments with ease.

Craig's ability to build strong relationships and develop effective strategies sets him apart. He's a master at organizational change management, using CMI, PRINCE2, PMBOK, and Agile/Lean techniques.

His background in software development provides a unique perspective on solution design.

Customer-focused to the core, Craig understands what stakeholders need to make change happen. He excels at restructuring teams, recruiting top talent, and coaching staff to bring out their best.

If you've got a complex project that needs a steady hand and a sharp mind, Craig is your go-to. He's got the skills, experience, and drive to tackle any challenge and deliver outstanding results.

Company Memo: Our Sales Pitch

Why Feature Power? Our difference

At Feature Power, we believe that software should empower businesses, not hold them back. We've seen too many companies struggle with off-the-shelf solutions that almost fit their needs, or get bogged down in expensive, never-ending custom development projects. We knew there had to be a better way.

That's why we've made it our mission to harness the power of no-code tools like Airtable to rapidly build bespoke solutions that fit our clients like a glove. No more compromising, no more waiting for updates that never come. Just the tools you need to streamline, automate, and accelerate your business.

But we're not just builders - we're partners. When you work with Feature Power, you're not just getting a software solution. You're getting a team that's as invested in your success as you are. We take the time to understand your unique challenges, goals, and processes, and we work with you every step of the way to ensure your solution does exactly what you need it to.

Whether you're looking to optimise a single workflow or overhaul your entire operation, we've got you covered. Our flexible engagement models and transparent pricing ensure you get exactly what you need, without any surprises. And our proven process ensures you start seeing results fast, with tangible business outcomes delivered in as little as a month.

So if you're ready to experience the power of truly tailored software, without the headaches and hassles of traditional development, let's talk. At Feature Power, we're not just building software. We're building partnerships for success.